Privacy Policy

1. INTRODUCTION

At Uboard Media Pty Ltd (ABN 93 667 240 940) ("Uboard," "we," "our," or "us"), we value your trust when you use our services and products. We are fully committed to maintaining that trust by being transparent about how we collect, use, protect, and share your personal data. We understand the responsibility we have towards safeguarding your privacy, and this Privacy Policy is designed to help you understand how we handle your personal information.

This Privacy Notice outlines the types of personal data we collect, how we use that data, the rights and choices you have regarding your data, and the measures we take to ensure your information remains secure. We recommend that you read this Privacy Policy thoroughly to familiarize yourself with how we operate in terms of privacy and data protection.If you have any concerns or questions about how we process your personal data, please don’t hesitate to contact us at hello@uboardmedia.com.

2. OVERVIEW
2.1. Scope of this Privacy Notice

This Privacy Policy applies to users of Uboard's Smart Screen, our websites, mobile applications, and any other services offered globally by Uboard Media Pty Ltd and its affiliates. It covers all interactions you may have with our services, whether you are using our digital advertising platforms, engaging with us through our website, or participating in any service powered by our technology.

This Privacy Notice specifically applies to:

‍Drivers: Individuals who provide transportation services to riders or users through rideshare platforms or associated transportation companies, and who have a Uboard Smart Screen installed in their vehicles.
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‍Rideshare recipients: Users who request or receive transportation services, food deliveries, or other products and services through rideshare platforms that collaborate with Uboard.

All users who fall within these categories are referred to as “users” in this Privacy Policy.

2.2. Regional Compliance

We respect and comply with the privacy laws and regulations applicable in the regions where we operate. For Australian users, this Privacy Policy is compliant with the Australian Privacy Principles under the Privacy Act 1988. Users in Australia may contact us regarding our compliance with Australian law. Concerns can also be raised with the Office of the Australian Information Commissioner if necessary. We will respond to privacy-related queries within a reasonable timeframe through our privacy team or customer service department.

3. DATA COLLECTION AND USES

At Uboard, we collect different types of personal data depending on how you interact with our services. The types of data we collect and use are essential for us to deliver our services effectively, ensure the safety and security of our users, and improve the overall experience for all stakeholders.

3.1. Types of Data We Collect

a) Data Provided Directly by Users:

‍Account Information: When you create or update your Uboard account or contract, we collect information such as your first and last name, email address, phone number, home address, payment or banking details, and any associated payment verification information.
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‍Driver-Specific Information: For drivers, we may additionally collect vehicle and insurance information, emergency contact details, and evidence of health or fitness necessary to provide services using our Uboard Smart Screen technology.
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‍Travel and Location Data: For drivers, we collect travel itinerary information, including driving times, dates, and precise or approximate geolocation data via onboard GPS.

b) Data Generated During the Use of Our Services:

When you use our services, certain data is automatically generated. This includes:
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‍Location Data (Driver): We collect real-time GPS data and the location of drivers when the connected battery powering the Uboard Smart Screen is switched on.
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‍Environmental Data: Information such as weather conditions, light levels (day, night, dawn, dusk), and external temperature in the area where the driver is operating.
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‍Device and Hardware Information: Data such as serial IDs, IMEI numbers, SIM card details, hardware status (including firmware updates, internal temperature, supply voltage), and cellular network settings.
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‍Usage Information: We collect data about the brightness of the Smart Screen, advertisement display schedules, and playback logs to track engagement and screen performance.
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‍Advertising Data: Information on the ads displayed on the Uboard Smart Screen, including media files uploaded, the status of the advertisements, and their scheduling.
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‍Network and Server Data: Information on server addresses, network configuration, cellular signal strength, and any web server or network interaction.

c) Data from Other Sources:

‍Claims or Disputes: Information from users or third parties in relation to disputes or claims regarding the use of our services.
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‍Business Partners: Data from partners through which users create or access their Uboard account, such as payment providers, social media platforms, or apps/websites that integrate with our API.

‍Third-Party Data: Information provided by insurance, vehicle, or financial service providers; or public sources, marketing partners, and government authorities, including law enforcement and public health officials.

4. HOW WE USE THE DATA

We use your personal data to enhance the services we provide and ensure they meet your expectations. The data we collect serves several purposes, including but not limited to:

4.1. Service Delivery and Improvement

We use your data to:

‍Provide and Enhance Services: This includes enabling digital advertising opportunities on our Uboard Smart Screens, analyzing the effectiveness of campaigns, and optimizing the performance of our services.

‍Facilitate Transactions: Using location data and account details to support invoicing, payments, insurance, and vehicle-related operations.

4.2. Safety, Fraud Prevention, and Security

We prioritize safety and security. To achieve this, we:

‍Verify Identities: Review background checks for drivers and verify their eligibility to provide transportation services.

‍Monitor Service Usage: Analyze service usage patterns, including device data, to detect unsafe driving behaviors (e.g., speeding, harsh braking) and prevent fraud or unsafe activities.

‍Combat Fraud: Use device, location, and usage data to identify potential risks or fraudulent activity. We may take action such as sending warnings to drivers or deactivating accounts following human review.

4.3. Customer Support

Your data helps us respond to your inquiries, investigate concerns, and improve our customer support operations. We use service data to monitor and refine our response times and effectiveness.

4.4. Research and Development

We use aggregated data for analysis, research, and development purposes. This helps us improve the safety, security, and user experience across our services, as well as drive innovation in the products we offer.

4.5. Marketing and Advertising

We use non-user-specific data (such as location and device data) to offer personalized marketing and advertising. For example, we may display ads based on a driver’s location or surrounding environment. We also use data to measure the effectiveness of Uboard and third-party advertisements.

5. DATA SHARING AND DISCLOSURE

There are situations where we may need to share your personal data with third parties. We ensure that your data is only shared when absolutely necessary and with trusted partners who follow similar data protection standards.

5.1. At Users’ Request or with Users’ Consent

We share data with third parties at the request or consent of the user. This may include:

‍Business Partners: If you engage with a service provided through a partnership, your data may be shared with the relevant business partners, such as vehicle suppliers or merchants.

‍Emergency Services: In certain cases, we may share user data with police, fire, or ambulance services in emergencies.

5.2. Sharing with Subsidiaries and Affiliates

We share data with subsidiaries and affiliates of Uboard Media Pty Ltd to process data, improve services, or offer support. We also share data for storage and processing purposes within our international network of affiliates.

5.3. Service Providers and PartnersWe share your data with third-party service providers and partners, including:

‍Payment Processors: To manage and verify payments.

‍Marketing and Research Partners: For targeted marketing, advertising campaigns, and research collaborations.

‍Cloud Storage Providers: To securely store your data.

5.4. Legal Requirements or DisputesWe may share data with legal authorities or in response to legal proceedings, governmental requests, or claims/disputes involving our services.

6. DATA RETENTION AND DELETION

‍Uboard retains personal data for as long as it is necessary to provide services or comply with legal obligations. Data retention periods vary depending on the type of data and the reason for its collection.

‍Account Data: Retained for the duration of your account's active status.Transaction Data: Retained for tax and legal purposes, typically up to 7 years.

‍Safety and Fraud Data: Retained as needed to prevent fraud or ensure the safety of users and the public.You may request deletion of your data at any time. We will remove your data unless it is required for ongoing legal or safety concerns.

7. USER RIGHTS AND REQUESTS

We recognize your rights concerning your personal data. Depending on your location, you have the right to:

‍Access and Portability: Request access to your personal data or ask for a copy in a portable format.

‍Correction: Update or correct any inaccuracies in your personal information.

‍Deletion: Request the deletion of your account and associated data.

‍Objections and Complaints: Lodge objections to how we use your data or file complaints with relevant data protection authorities.

8. LEGAL INFORMATION

8.1. Data Controllers

‍Uboard Media Pty Ltd (ABN 93 667 240 940) is the data controller responsible for processing personal data globally. We comply with all applicable data protection laws and regulations.

8.2. Legal Framework for Data Transfers

We operate globally and may transfer personal data to countries outside Australia. We adhere to applicable legal frameworks, ensuring that data transfers are secure and comply with privacy regulations

.9. UPDATES TO THIS PRIVACY NOTICE

We may periodically update this Privacy Policy to reflect changes in our practices or regulatory requirements. Any significant updates will be communicated to users via email or other direct communication channels. We encourage users to review this notice regularly to stay informed.

Use of our services after an update signifies consent to the revised Privacy Policy.

‍Effective Date: September 2024

‍For further questions or concerns, please contact us at hello@uboardmedia.com.